What is SEO ?

SEO complete guide for Beginners -SEO stands for Search Engine Optimization. It involves strategies and techniques aimed at improving your website , blogs, and post visibility on search engines like Google. When your blog ranks higher in search engines , it’s more likely to attract organic traffic, these are visitors who find your website through search engines rather than direct links or advertisements. Paid ads can be expensive, by learning about SEO and utilizing it to find organic traffic you can bring traffic in without the need for a lot of monetary investment.

SEO complete guide for Beginners

 Types Of SEO

 

1. On-page
2. Off-page 
3. Technical SEO

On page SEO:-

On-page SEO works inside the website, for that we need plugins, for which there are many plugins, the ones I use myself are mainly Yoast SEO, Maths SEO tool. Because Yoast gives us sitemap or full analysis about the content.

On page step by step:-

First, let’s focus on a keyword. Now, what is that?

And how do we find a keyword?

To find keywords, we’ll go to the Keyword Planner.

For this, we’ll need to log in with our account.

After that, go to Discover New Keywords and select your topic or keyword search.

There, you’ll find a monthly or weekly list of keywords, showing which keywords are being searched the most and showing their density.

If you’re a beginner, choose low-density and high-volume keywords.

Keyword search kya hota h

What we search for, what relates to a topic on the search engine, is a keyword. Then comes the title. The title is the main heading of the content that you show on your search engine. You can write your keyword in the title.Then, the slug – this is where you create your website’s title that relates to your content.

Then, the meta description is the description you show to search engines. Internal linking involves internally linking to a similar page on your website, meaning you paste the URL you created as a link into your content.

Outbound linking – this is where you include a link to another website in your content so that your website ranks alongside that website.

Then, you include a feature image that you want to display to search engines. And, the image in your content must have 1 to 2 meters of alt text, where you paste the focus keyword.

Off Page SEO

This involves backlinking outside of your website, meaning you paste your website’s URL into another website. This is called backlinking .SEO complete guide for BeginnersWhen that website grows, your website will also grow with it.Off-page SEO involves submissions for websites .

Submission Types

1.Profile Submission:-

2.Aticle submission

3.PPT submission

4.Classified submission

5.Book Marking submission 

Profile submission site

In this you are backlinking your profile. Where you will create your profile. They support off-page SEO by adding safe, branded citations on high-authority profile sites. When done right, profile creation for SEO builds a backlink approach that supports the overall SEO strategy and compounds over time.

Article Submission site

 If you write articles or link your site, you can add content. Increase online visibility and brand recognition. Blog submission websites are also known as article submission websites.

 

• • Drive targeted traffic to your website .

• • Establish authority and credibility in your niche .

• • Reach a wider audience and grow your brand presence .

PPt submission site 

In this you create a file of your business in which the business page is located.

You are backlinking files related to your business or yours. Use simple language, relevant images, and clear headings to make the content interesting. Second, optimize the PPT file name with relevant keywords before uploading. Third, select the correct PPT submission websites based on its domain authority and audience reach.

Classified submission site

These sites are listed on so many websites which are very useful for any business. Through classified sites in India, any internet website can post ads for its products or services. These are free of cost to create ads for local customers and clients. Here are some benefits of classified sites:-

 

• • It helps you to rank better on Google.

• • It helps you to generate traffic.

• • Classified sites help you to generate leads.

• • It helps you in branding your business.

Book Marking submission sites

 If your blog posts receive clicks, likes, shares and comments, then these bookmarks will show you trendy posts as favorite posts and you will get a lot of traffic from these sites.. In simple terms, social bookmarking is the process of saving, organizing, and sharing links (bookmarks) of web pages on specialized platforms using relevant keywords and descriptions.

 

• • Boosts Website Traffic

• • Increases Content Visibility

• • Improves Community Engagement

Technical SEO:-

Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of technical SEO include crawling, indexing, and so on. SEO complete guide for Beginners

This is where you view reports on your website’s pages, blogs, or keywords. Which keywords are ranking where, how much traffic they are getting, leads, calls, etc., all fall under technical SEO.

Web crawling and indexing:

The most important part of technical SEO is ensuring Google can accurately crawl (scan) and index (store) your website’s pages and blogs.

Robot.txt file: This is where you guide your website’s indexer to store these pages in Google.

Site Speed &performance improvement

If your website loading speed is low, your website will not perform well and rank poorly.

Site speed is crucial for website loading times of 1-2 seconds, which increases conversions. Google also optimizes faster websites.

Fast speed = better ranking.

Tools you should use for this are technical, such as Google Search Console and GT Metrix.

  Google my business

GMB m aap bina website apne local  business ko google pr show krate ho .Esme aapko

 

• • Business description: Add your city, core service, and what sets you apart in plain language. Don’t cram keywords.

• • Services list: Add your main services with 1 to 2 sentences each. A plumber can list “water heater replacement” and add a short price-range note, if it’s accurate.

• • Business photos: Post new photos often. Google AI reads photo content for relevance, and steady photo activity often lines up with more clicks and calls, which you can track in your GMB Insights.

• • Customer reviews: Ask customers right after a win. Respond to every review, especially negatives, and keep it calm and specific.

• • Google Posts: Post once a week because posts age out fast. A simple update plus a photo is enough.

• • Messaging and booking: Turn them on if available and if you can respond quickly. Slow replies can hurt trust.

• • Hours (especially holidays): Update your special hours early, since wrong hours cause bad reviews.

Competitor Analysis 

In this, you can do a complete analysis of your competitor’s website, which keywords your competitor has worked on, which page is growing, how much backlinking has he done, we get the report of all these through competitor analysis.

 Tools:- Similarweb, SEMrush, Competitors App